A sense of adventure and appreciation for the outdoors are often topics of discussion around the Metaleap studio. So when we were approached by Josh Thomas about branding Vibe Kayaks, we couldn’t pass up the opportunity. Everything about Vibe says adventure, community, and stress free living — who wouldn’t want to help convey that message?
Vibe needed to remain true to their DNA, but they also needed to pave the way for what’s next in the outdoor and fishing kayak worlds. After the creation of a new brandmark, we developed a visual language with color, texture, and photography. We designed all Vibe’s packaging elements for various products from kayaks and paddle boards to coolers and anchors, and are now rolling out supporting collateral to further extend the brand. Keep an eye out for Vibe Kayaks in your local outdoor retailer or better yet, on the water, and hopefully you’ll feel the same way we do — “No Drama. Just Adventure.”