As far as magazine redesigns go, this is one of the most daunting projects we’ve taken on. The Washingtonian reports on and celebrates a world-famous destination city, and the magazine’s new design needed to reflect that. The editors wanted to see multiple versions of the redesign before beginning on the first redesigned issue. After creating three entirely different systems for mastheads, type grids, navigation systems, and everything else, we were given a final direction and began working on The Washingtonian’s new design over the following five months. This is the most comprehensive title redesign we’ve had the pleasure of working on (the issue finished up at 288 pages), and the resulting overhauled magazine reflects the energetic, distinctive qualities of Washington, D.C.
- Creative Direction & Design
- Brand Audit