“Surpass the ordinary” isn’t just Three Taverns’ slogan; it’s a mission woven into everything they do. From their top-notch Belgian-style beers to the tiniest touchpoints of their brand, the brewery seeks to “inspire the pursuit of a more transcendent experience of life.” To bring this vision into reality, Metaleap joined the creative team when Three Taverns Craft Beers was only an idea—and since then has helped guide the brand every step of the way. Beginning with the logo, our team has created endless collateral including websites, bottle and can labels, six-pack cartons, street light banners, coasters, tap handles, and—perhaps most notably—a color scheme and graphics that were hand-painted onto a 1947 Ford Panel Truck affectionately named “Esmeralda.” As the brewery grows, it’s hard to tell what will come next, but we’re certainly thrilled to be a part of this craft beer darling.