Musee Bath invites you to slow down, “Soak in Life” and enjoy and savor life’s best moments. With a line of over 100 bath balms sold at nationwide retailers and a goal to be carried by higher-end retailers, Musee Bath came to Metaleap.The resulting logo, product packaging and illustrations, website, and print identity evoke surprise, joy and delight throughout. We created a more streamlined packaging system to make it simpler for their retail clients to display their product. We proposed two equally effective solutions inspired by the balms’ round shape: a luxurious, cylindrical box and a cost-efficient paper tag and wrapper which can now both be widely found in Anthropologie, Whole Foods Market, West Elm, The Merchant, and more.By embracing a friendly tone of voice and whimsical illustrations, along with the use of foil and soft color palette, we elevated the brand further, creating an approachable, high-quality aesthetic that stands out visually on the shelf.