Designing key art for Ligonier’s National Conference is a unique creative endeavor each year, presenting both the challenge and opportunity of evoking such themes as “Awakening”, “Standing Firm”, and “After Darkness, Light”. Each year, we seek to develop the main conference branding in a way that is expansive and visually interesting to be carried through multiple touchpoints, from the announcement of the coming year’s themes, through advertising, and ultimately all the print and digital assets needed once the conference begins.