Established in 1828, Columbia Theological Seminary has evolved from serving a predominantly traditional Presbyterian student into a more diverse student body, now serving and teaching students of multiple denominational backgrounds, races and genders. CTS offers each student a place ‘to become’: to enter into an individual experience and a transformative journey; and to provide more than an education, but an invitation to imagine what could be and to shape the ‘not yet’. Metaleap was brought in to create an admissions campaign for prospective students who desired both a theological foundation, and to go into the world and practice a more holistic approach to work and life. Metaleap created an admissions site, campus environmental graphics, print materials and a social campaign to help draw in the next generation of students.