Using classical curriculum, Intown Community School teaches its students holistically, educating the whole person and not just the mind. After discussing the advantages of this educational method with teachers and parents, we decided to pull out that unique thread and highlight it throughout their brand. As a private, Christian institution in Atlanta, Intown Community School needed to differentiate itself from–while also competing with–similar schools in the city. We developed a new tagline, designed a website, and created a brand devoted to showing Intown’s valuable view of each student. A highlight of our experience, and the resulting website, was our photo shoot with Intown’s students, which reflected the life, joy, and curiosity that Intown fosters.