In Fulton & Roark’s two co-founders, Metaleap found a rare combination in the world of startups: excellent business strategy and an exciting creative vision. Designed to be both beautiful and highly functional, Fulton & Roark’s grooming products are “built for the way men operate.” Metaleap first helped to create a beautiful logo, a website and print collateral. Later on, we designed packaging for their first (and most visually unique) product: a solid cologne in three fragrances. Since then, we’ve continued to design packaging for Fulton & Roark’s product lineup: new cologne fragrances, and a variety of men’s luxury shaving and bath products. Fulton & Roark’s products have been featured in the pages of GQ, Forbes, Uncrate, Fast Company and others.