“No Drama. Just Adventure.” is Vibe’s motto and mantra, effortlessly communicating a no-frills lifestyle without giving up quality. Their collection of kayaks, coolers, and trailers is top-of-the-line, and their brand is loosely inspired by the 70s era of hippie culture. After creating their new brand mark, we developed a visual language with color, texture, and photography. We designed all of Vibe’s packaging elements, for kayaks and paddle boards, coolers and anchors. For outdoor adventurers who are laid-back—but take their gear seriously—Vibe Kayaks hits the “friendly expert” sweet spot.