From its start in 1995, the Passion movement has had a singular mission — calling the next generation to leverage their lives for what matters most. Over the last twenty years, Passion has encountered millions of students around the globe, hosting conferences both in the U.S. and abroad. Throughout it all, excellent design has been at the very core of the Passion experience. Realizing that everything we create is a reflection of the Creator, we were thrilled to partner with Passion to develop branding and design for the 20th anniversary of the conference which took place at the Georgia Dome in Atlanta.To convey the “otherness” of the Passion experience, we dove deep into art that conveyed layers and beauty beyond what we see every day. Our work began with designing a single piece of art that would be both iconic but also able to translate throughout the many pieces needed for a conference of this scale—website, poster, rave cards, post cards, buttons, social media graphics, and so much more.