Established in 1828, Columbia Theological Seminary has evolved from serving a predominantly traditional Presbyterian student into a more diverse student body, now serving and teaching students of multiple denominational backgrounds, races, and genders. CTS offers each student a place ‘to become’: to enter into an individual experience and a transformative journey, and to provide more than an education, but an invitation to imagine what could be and to shape the ‘not yet’. Metaleap was brought in to create an admissions campaign for prospective students who desired both a theological foundation, and to go into the world and practice a more holistic approach to work and life. Metaleap created an admissions site, campus environmental graphics, print materials, and a social campaign to help draw in the next generation of students.

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When building a successful enrollment campaign for an educational institution, it’s essential to consider how the enrollment campaign flows from (and beautifully expresses) the brand identity of the parent brand (in this case, Columbia Theological Seminary). Every channel of the work—from the institution’s brand, to digital marketing, to the in-person environmental design, and more—has to be carefully planned and synced for success. You can see more of our work on educational institution branding and educational publication design in our case studies with Stony Brook, Georgia State University, and Wheaton College.