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Wildsam Field Guides

Wildsam Field Guides

Publishing
Packaging
With more than 35 cities represented, brand and editorial design establishing the framework for these trusted city field guides

Encouraging travelers to go beyond the itinerary, Wildsam fosters curiosity and wonder in their pocket-sized city guides. Each Field Guide includes helpful best-of lists and maps curated by locals, but also explores the soul of the city, with historical and cultural tidbits spread throughout (seen in the Nashville guide, for example: “How to Make a Coonskin Cap”). The design we created for these unique, collectible books is quirky and inviting—just like any great city.The original Nashville guide caught the attention of national media and thoughtful travelers alike, and in 2015, National Geographic awarded Wildsam the “Traveler 50” award.Wildsam has been covered many times, including in Afar, The Wall Street Journal, Condé Nast Traveler, Martha Stewart Living, GQ, The New York Times, and Travel + Leisure.

Services:
Creative Direction & Design
Retail Packaging
Strategy
Print Management
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