The Dwell app was the fourth most successful app launch in Kickstarter’s history and has since grown to reach 1mm downloads and 100k paid subscribers.Dwell was created to be a meditative space with a read along feature, articles, morning and evening prayers, a blog, daily meditations, and a curated list of prayers for any occasion with a more guided experience for subscribers. This necessitated a rebrand to reflect this move towards broader, non-tech-focused offerings, and a more meditative experience for users of the app. Metaleap’s efforts included a complete rebrand from logo to app to printed devotionals and much more.