Using classical curriculum, Intown Community School teaches its students holistically, educating the whole person and not just the mind. After discussing the advantages of this educational method with teachers and parents, we decided to pull out that unique thread and highlight it throughout their brand. As a private, Christian institution in Atlanta, Intown Community School needed to differentiate itself from–while also competing with–similar schools in the city. We developed a new tagline, designed a website, and created a brand devoted to showing Intown’s valuable view of each student. A highlight of our experience, and the resulting website, was our photo shoot with Intown’s students, which reflected the life, joy, and curiosity that Intown fosters.

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When thinking about strategic brand development with a leading educational institution like Intown, we know how important it is to first pause and listen well: to leadership, key stakeholders, and their audience. We gain clarity through research, discovery, and interviews, helping us to put clear language around the problem you need to solve. From there, we bring our experience as a branding agency for businesses and nonprofits to help clients like Intown tell compelling stories–across print magazines, digital marketing, and real world spaces–that build trust, create an emotional bond, and establish loyalty. We have worked on a range of educational institution branding and educational publication design for clients like Georgia State University, Stony Brook School, and Wheaton College.