Bevel knows that different is a winning strategy. As a trailblazer in the grooming space for men with textured hair and pigmented skin, Walker & Co. captured market share and the attention of P&G which now distributes the brand. Our challenge was to bring that same “different” to store shelves. The brand’s existing packaging was getting lost in the sea of CPG. We built and executed a packaging strategy and redesign that exuded confidence to help Bevel become a household name and stand apart from the competition.

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