Bevel offers an extensive line of skin and hair care products “specifically made to solve problems for people of color, by people of color.” Bevel does not compromise on design, product or content, and its products receive high praise from customers, yet Bevel’s shelf presence at major retailers left many potential customers unable to locate their products in the sea of alternatives. Metaleap was tasked with improving shelf presence at retailers and better reaching their target consumer with bolder messaging and design. With its new packaging, Bevel remains approachable but with greater confidence to stand apart from the competition.